• NON-CORE WORK SUPPLIES MARKET

    COFFEE/TEA, CLEANING & HYGIENE PRODUCTS, FURNITURE, WORKWEAR / SAFETY & PERSONAL PROTECTIVE EQUIPMENT

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  • SPECIALIST MARKET REPORTS

    OFFICE PRODUCTS, EDUCATION SUPPLIES, NON-CORE WORKPLACE SUPPLIES

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  • OFFICE & WORK SUPPLIES MARKET

    TRENDS, DRIVERS, PLAYER MARKET SHARES, BRAND SHARES, CUSTOMER BEHAVIOUR, COMPETITOR ANALYSES (PLAYER STRENGTHS & WEAKNESSES)

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Welcome to Penfold Research

Penfold Research is a specialist business providing market information on the office, education & business supplies sectors. We help clients understand all key aspects of the market they are in, how it is evolving, where competitors are positioned and ultimately how they can meet their business goals.

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REPORTS

  • Education Supplies in Australia, 2017

    Based on over 1,000 interviews,
    this market report provides a comprehensive analysis of:

    • Market structure
    • Sector/segment sizes & characteristics
    • Growth rates
    • Key areas of growth
    • Student segments (expenditure, growth, behavior & preferences)
    • Education institution segments (expenditure, growth, behavior & preferences)
    • Products (category sizes & growth, brand shares, pack sizes etc)
    • Dealers/retailers (market shares, performance ratings & strengths/weaknesses)
    • Forecasts to 2019

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  • Office & Work Supplies in Australia, 2018-2020

    Based on over 1,200 interviews,
    this market report provides a comprehensive analysis of:

    • Market structure
    • Market/segment sizes
    • Growth rates
    • Key areas of growth
    • Market trends and drivers
    • Consumer segments (their purchase behaviour, growth, attractiveness)
    • Products (expenditure/size, growth, brand shares, trends, pack sizes)
    • Dealers & retailers (market shares, performance ratings, strengths/weaknesses)
    • Suppliers (listing of major player’s turnover and performance ratings)
    • Forecasts to 2020.

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  • Non-Core Office & Work Supplies, 2018-2020

    Based on over 700 interviews with business purchasers, this market report provides a comprehensive analysis of:

    • Market structure
    • Market/category sizes
    • Growth rates
    • Key areas of growth
    • Customer segments (their purchase behaviour, preferences, characteristics and key industry sectors)
    • Products (category sizes, growth, brand shares and pack sizes)
    • Retail and commercial suppliers (market shares, performance ratings, strengths/weaknesses)
    • Forecasts & predictions to 2020.

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  • Office & Work Supplies in New Zealand, 2019-2021

    Based on 695 interviews, this market report provides a comprehensive analysis of:

    • Market structure
    • Market/category/segment sizes
    • Growth rates
    • Key areas of growth
    • Market trends and drivers
    • Customer segments (their purchase behaviour, preferences, characteristics, attractiveness)
    • Products (expenditure/sizes, growth, brand shares and pack sizes)
    • Dealers & retailers (market shares, performance ratings, strengths/weaknesses)
    • Forecasts to 2021.

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We are happy to discuss your individual needs, answer any questions you have or just provide our view on issues you may be interested in. We’re here to help.

GET IN TOUCH

OUR SERVICES

Market Size & Structure

Quantification of market & sector expenditures, highlighting the scale of opportunities as well as defining structure, sector flows and competitive intensity.

Latest Market Trends And Drivers

Highlighting the most important trends & change factors that players need to be aware of.

Identification of Opportunity Areas

Which products/services/segments/sectors/regions will outperform, or show signs of competitive gaps

Customer Segments – Data & Behavioural Characteristics

Defining how different customer types behave, their characteristics, needs, preferences – and how these are changing.

Customer Satisfaction

Independent measurement of how well customers feel they are being serviced by their suppliers (across multiple factors).

Brand Shares & Analysis

Confirming who the brand leaders are, their % share and what strengths/weaknesses they each have.

LATEST NEWS

OFFICE & WORK SUPPLIES IN NEW ZEALAND, 2019-2021

“Our research indicates this NZ$2.2 billion market is not immune to the systemic declines driven by the shift to digital. However, with multiple healthy ‘non-core’ growth zones and a more comfortable competitive landscape than in larger, less remote countries, we rate this market as attractive to operate in. Players just need to be aware of the various unique market characteristics which set New Zealand apart – especially from neighbor Australia”

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TESTIMONIALS

  • “The reports provide an objective analysis of our performance, benchmarked against our competitors that we can share with our stakeholders.”
    OFFICE BRANDS
  • Their information is valuable and a good insight/confirmation of market intelligence and trends. The benefit to us is in the confirmation and detailed information at market and product levels.
    FUJI XEROX
  • “The high quality of Penfold reports help to confirm our strategic decisions. I would recommend this research for major retailers so better category decisions are made.”
    FABER-CASTELL
  • “We have subscribed to Penfold reports for many years. They provide an independent view and help support business decisions as well as help with sales activity. I would recommend them for manufacturers in this industry.”
    ACCO AUSTRALIA
  • “I never imagined the value, Penfold reports could add to our business. They have gained significant popularity within our business, in particular for category management and segmentation strategy.”
    COMPLETE OFFICE SUPPLIES (COS)
  • “We have subscribed to a number of Penfold Research reports. They provide a comprehensive source of data on the market and we have used this information as a basis for plans moving forward. The reports are well researched and cover all aspects of the industry.”
    PILOT PENS