The education supplies market, valued at $2.4 billion, is growing ahead of the economy and by our assessment is an attractive market to target. Although customers are price sensitive, they are also very receptive to novel, new & interesting products. We expect growth to move higher in the next two years as changes to the education system (via technology, modified teaching methods and STEM/STEAM subjects) drives expenditure on waves of new products.
About The Author: Andrew Penfold
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