OFFICE & WORK SUPPLIES IN NEW ZEALAND, 2019-2021
Our research indicates this NZ$2.2 billion market is not immune to the systemic declines driven by the shift to digital. However, with multiple healthy ‘non-core’ growth zones and a more comfortable competitive landscape than in larger, less remote countries, we rate this market as attractive to operate in. Players just need to be aware of the various unique market characteristics which set New Zealand apart – especially from neighbor Australia
NON-CORE OFFICE & WORK SUPPLIES, 2018-2020
Valued at $6.4 billion in 2018 and growing healthily, office product players are accumulating solid sales gains in this market, albeit from a relatively low base. However, these same operators are also scoring well below average in terms of customer satisfaction measures, highlighting the magnitude of the opportunity. To unlock this they need to refine and master the variable customer, supply & service issues across the non-core product range…
OFFICE & WORK SUPPLIES IN AUSTRALIA, 2018-2020
“With declines in core (traditional) office products accelerating, the ‘non-core’ sector has emerged as both the growth driver and potential saviour for market operators. Our research reveals a rapidly changing landscape, in terms of products, customer behaviour and competitive environment. For able market participants there is currently a rare window of opportunity in the large $12.5 billion, multi-faceted office & work supplies market….. .
EDUCATION SUPPLIES IN AUSTRALIA, 2017
The education supplies market, valued at $2.4 billion, is growing ahead of the economy and by our assessment is an attractive market to target. Although customers are price sensitive, they are also very receptive to novel, new & interesting products. We expect growth to move higher in the next two years as changes to the education system (via technology, modified teaching methods and STEM/STEAM subjects) drives expenditure on waves of new products.
OFFICE PRODUCTS MARKET UPDATE, 2017
With digital erosion continuing to escalate, players are adapting via expansion & diversification strategies. While most dealers are coping and proving sustainable through what is a phase of significant market transformation, very few are thriving. Despite this we see ample opportunities for well-run operators to broaden their range and offering – and tap into the numerous new product categories that are opening up……
NON-CORE OFFICE & BUSINESS SUPPLIES, 2016-2018
Our research indicates consumption rates of non-core products are growing well, exceeding general economic growth – and considering the immature, fragmented state of this large market, there are very large dollar gains up for grabs. We have no doubt the market will consolidate heavily in the next few years, leading to hundreds of millions of sales gains (and losses) among current operators……
OFFICE PRODUCTS IN AUSTRALIA, 2016-2018
After several years of harsh conditions the office products market is looking much healthier. Broad market growth is the best in over eight years, most operators are growing positively again and there are numerous areas of opportunity. That’s not to say there aren’t still big challenges – there remains a major digital transformation underway and competition pressures are intense. In this environment, a key issue for operators is to astutely select and pursue the new areas to grow in…….
OFFICE PRODUCTS MARKET UPDATE 2015
While expenditure on traditional office items continues to decline, market conditions have improved slightly and 2015 growth for the broad OP market has turned positive and is the best since 2010. After being shell shocked by the relatively rapid shift to digital over the last few years, there is evidence operators have regained their composure, revamped their strategies and are now adapting to the new market dynamic…….
OFFICE PRODUCTS IN NEW ZEALAND, 2015-2017
With market conditions quite buoyant, we have been pleasantly surprised by the strength of office product spending & growth here – especially when compared to neighboring Australia. Make no mistake, New Zealand is still subject to the challenges of the shift to digital, it’s just coping better, helped by positive sentiment and elevated levels of discretionary spending…….
NON-CORE OFFICE & BUSINESS SUPPLIES, 2014-2016
Based on 600 surveys with business purchasers, our research indicates a $5.4 billion market that is currently fragmented, non-integrated and ripe for consolidation. We expect OP dealers to move aggressively into this space over the next decade, taking business from smaller category specialists and retailers……..
OFFICE PRODUCTS IN AUSTRALIA, 2014-2016
The market is evolving rapidly, driven principally by the shift from traditional (paper-based) to digital processes as well as competitive pressures. Over the next five years, we expect the major transformation to occur – as the ‘office products’ market reformulates into a much broader ‘business supplies and services’ market…….
OFFICE PRODUCTS MARKET UPDATE 2013
With market conditions remaining extremely weak and the core office product range continuing to contract, dealers are finding a silver lining in the broad range of adjacent ‘non-core’ categories available…….
INDEPENDENT DEALERS – WHERE TO NOW?
We examine the role and prospects of Australian independent office product dealers in the changing market. This article written for OPI Magazine looks at independents’ market share, their strengths, vulnerabilities and a selection of challenges facing them…….
OFFICE PRODUCTS IN AUSTRALIA, 2012-2014
While most operators are under major pressure and searching for new categories, segments or channels to alleviate weak market conditions, there are a fortunate few doing very well……
MARKET SUMMARY FOR 2011 (AUST)
2011 will be looked upon as a ‘tipping point’ year in the office products market. It’s not because demand has been weak and consumers particularly frugal – that is cyclical. There are more fundamental and structural changes underway……
OFFICE PRODUCTS MARKET UPDATE FOR 2011
The market is holding up but there is a definite rattle in the engine as nervous purchasers reduce discretionary OP spending. Industry operators need to be broadening their range and getting creative in this new low growth environment…..
OFFICE PRODUCTS IN NEW ZEALAND, 2011-2013
Valued at $NZ1.75billion this market is dominated by OfficeMax and Warehouse Stationery. Consumers are very price-focused and not particularly interested in green products. Although unique in many ways the market is nevertheless undergoing a structural change in line with global trends…..
OPPORTUNITIES AND THREATS – FOR NEWSAGENTS
Sure Newsagents are facing a range of threats and are seen as a bit old fashioned by many. Despite this our research indicates they remain a force to be reckoned with and have numerous areas of opportunities available within the office products sphere. The question is…. will they step up and seize them?
OFFICE PRODUCTS IN AUSTRALIA, 2010-2012
Now that the market is back ‘near’ normal demand levels, operators need to turn their attention to the next stage of technology development that is coming. We believe this will lead to substantial shifts in the merchandise mix over the coming few years. With most of the core OP range in a state of ‘maturity’ – operators need to turn their attention to new products and keeping their range contemporary.
OFFICE PRODUCTS OUTLOOK FOR 2010
The market outlook has improved dramatically since mid-2009, however, the engine room of OP demand (the business sector) remains soft. This will ensure that while 2010 is set to be a respectable year, it will still remain well below the 6% pa ‘trend’ growth rate of the last decade.